Basket Abandonment
There is little point in running expensive and time-consuming marketing campaigns aimed at improving customer acquisition if visitors to your site leave without making that all-important purchase or conversion. One of the most important factors to consider when improving conversion rates is locating where in key processes customers are leaving your site. By resolving sticking points and process bottle-necks you can effectively reduce site abandonment and actively turn visitors into paying customers.

eVisit Analyst allows you to track visitors through your site across any defined process and multiple reporting levels, identifying bounce rates at site level through to the abandonment from specific pages and fields. This will assist you in evaluating and reducing any barriers to sale that are adversely affecting your conversion rates.