Customers do not always come into existence at the most recent point of interaction with your website but many organisations continue to evaluate their online strategies as if they did, and the same can be said when assessing the true value of their various campaigns. Many solutions report on the last active session so you only see the last point of entry that led a customer to conversion, which can result in you missing out on valuable custom by failing to consider their entire history and what drove them to your site in the first place.
eVisit Analyst Advantage allows you to track customers from their very first visit through to conversion across multiple sessions. This provides you with a complete picture of their value as a customer and, when the final point of sale is made and their details collected, the true lifetime history of the customer is revealed.
As a lot of visitors fail to convert on their first visit, you need to consider their continued history across every session when evaluating the profitability of your marketing campaigns; crediting a PPC keyword for a conversion when they were originally brought to your site many sessions ago from an email campaign can result in a restructuring of your marketing strategy that leads to less custom.
As eVisit Analyst Advantage can track visitors across cumulative sessions, you can view their life cycle history to gain an invaluable insight into the true value of various marketing campaigns. By integrating data compiled on individual customer profiles you can also take advantage of lucrative cross-selling opportunities by focusing your online advertising campaigns and product/resource placements based on customer interaction history, maximising your return on investment.