Why you should be using eVisit Analyst web analytics
eVisit Analyst web analytics provides all the functionality of a standard website analysis system but is packed with unique features aimed at helping you to make key business decisions, minimise marketing spend, maximise sales conversions, improve customer retention, optimise website performance and generate a higher return on investment.
Key Data
eVisit Analyst web analytics unique custom reporting tool allows you to collect any information available to your website, specific to your application. This may include tracking successful and unsuccessful search terms in an internal search engine to ensure your visitors are finding the information they are looking for. Key Data can also be used to capture document download requests, application submissions, error pages, shopping cart abandonment, user log-ins and much more ensuring you have all the information necessary to maximise sales conversions, improve site usability and increase visitor retention.
Source Performance Analysis
Combining powerful campaign analysis with natural referral reporting Source Performance Analysis will help you identify the best channels for attracting visitors to your website, while maintaining the highest return for your investment.
Source performance helps you to identify which marketing channels, PPC campaigns and natural referrals drive the most visitors to your site, generate the most revenue and trigger the most events such as searches, downloads and applications. Quickly identifying which campaigns are failing to deliver the desired return and natural sources that provide a good return will help you minimise marketing spend and increase over all return on investment.
Outcome Analysis
Combining detailed event tracking with the performance of campaigns and natural referrals Outcome Analysis will help you monitor specific events and link them to source. Identifying which sources drive revenue and specific outcomes will help you focus marketing spend to reduce costs as well as maximising revenue and site performance by better understanding visitor behaviour.
SEM/SEO reporting
eVisit Analyst web analytics provides in-depth reporting on search engine marketing showing which keywords are effective in generating revenue, traffic and Key Data functions helping you maximise ROI. eVisit Analyst provides direct interfacing with PPC providers for full control of your PPC campaigns with in one system.
PPC vs Natural search reporting will also help you determine how many visitors are reaching your site from natural sources helping you to reduce marketing spend on unnecessary PPC terms.
Funnel
Track your visitors through a predefined online process with a Funnel and identify where visitors leave the process before completion. A funnel can be created to analyse steps through any business process such as an online application or purchase cycle.
Using a Funnel will help you identify parts of a process with a high drop off rate and enable you to improve these areas for increased customer retention and process completion.
eVisit Analyst web analytics advanced funnel process can even be used to track any user-defined scenario from home page to specific event such as download or the completion of individual fields within an application. This can help with site usability testing, improve customer retention and increase sales conversions.
True Alerts
eVisit Analyst web analytics True Alert system measures the performance of your website in real business terms and automatically alerts you to problems as they happen.
True Alerts will inform you by email (or SMS) when activity on your website falls below, or rises above a controlled level for any specified function or process.
Using the True Alert System you can react quickly to under performing areas of your website and maintain optimum website performance.
Live Reporting
eVisit Analyst web analytics offers a true real time view of website activity in a number of continuously updated displays. View data for campaigns , e-commerce, traffic and Key Data in an instant for fast and effective decision making to optimise website performance and maximise sales conversions.
Custom data distribution
At a glance reports provide a comprehensive and easy to read statement about recent activity on your website. This report provides daily, weekly or monthly summaries delivering Key Metrics automatically by email to the relevant people in your organisation.
Data can also be exported with one click to Word or Excel or a raw data feed can be provided for export into business intelligence systems such as SPSS or Business Objects. This function will give you the power to manipulate data and generate custom queries to achieve specific business objectives.
Back button tracking
eVisit Analyst web analytics unique data collection tag captures information about visitors who navigate through your website using the back button. This key function is often overlooked by other analytics providers and will ensure a complete picture of visitor activity is captured for accurate website analysis.
Versatile user interface
The eVisit Analyst web analytics user interface allows quick and easy to your information. Most reports can be accessed in just two-clicks and an advanced filter lets you drill down and obtain the data you need instantly. The date can be altered instantly to display data for any reporting period within the time eVisit Analyst web analytics has been running on your website and users with more than one reporting domain toggle between reports at the touch of a button. This functionality ensures you spend less time obtaining data allowing more time for effective website analysis.
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