Understanding the paths visitors take through your website is vital for optimising site usability and ensuring that traffic driven to your website is also driven towards the results you want. eVisit Analyst gives you the ability to accurately and effectively monitor visitor paths at various reporting levels giving you the information you need to increase visitor retention and conversion.
eVisit Analyst allows you to segment visitor journeys in a variety of ways that will assist you in tailoring attraction mechanisms like campaigns to aid you in optimising key entry points for targeted traffic acquisition.
By segmenting your visitors by, for example, campaign, referrer or demographic you can better understand website interaction based on user-defined source criteria. Work from exit pages to see popular routes and streamline the navigation process by goal, filter navigation by certain criteria to ask specific questions to specific customers, and improve point of entry navigation with site redirections or tailored content and advertising for returning visitors that will drive them to conversion.